Buyer-Framing Case Studies
People buy when they feel understood.Not when they understand you.
Your buyer isn’t looking for a tour of your product.
They’re looking for proof that you understand what they’re up against, why it matters, and what they want to change.
Seller framing
“Here’s what the product does.”
Buyer framing
“Here’s what changes for you.”
When buyers recognize their world in your words, your message earns attention, builds trust, and gives them a reason to act.
The case studies below put both frames side by side: what each company is selling and what its buyers are actually trying to buy.
The Kit helps you get to a prototype in minutes.You apply judgement, craft and design.
EliseAI
- What they're selling
- AI that handles leasing, resident, and patient conversations for property managers and healthcare providers.
- What buyers are buying
- Every inquiry answered instantly, around the clock — no lead lost because nobody picked up.
- The shift
- From automation software to never missing the moment someone reaches out.
Cohere
- What they're selling
- A complete agentic enterprise AI platform you control and deploy on your terms.
- What buyers are buying
- Get the team's time back — find the information people need, move work past the repetitive steps, and build useful AI into the products customers already use.
- The shift
- From the platform and its rules to what the team gets back — time, and control of its AI.
- What they're selling
- The intelligent financial platform for global businesses — AI-native financial infrastructure and software.
- What buyers are buying
- Grow across borders and keep control of the money — get paid internationally, pay overseas suppliers, give the team spending power without losing oversight.
- The shift
- From an intelligent financial platform to control — a business to run, without another payment process taking over the day.
Sol
- What they're selling
- An agentic HR system built for how work is changing.
- What buyers are buying
- Room to lead their people instead of running the HR admin.
- The shift
- From a faster HR system to time back — the administration handled, human judgment kept where it belongs.
Your buyer shouldn't have to translate your value.
Most pages make people connect the dots between product features and the outcome they want.
Most won’t.
Buyer framing connects those dots for them. It turns your page from an explanation of the product into a reason to care.
Each case study shows what changes when the buyer—not the product—becomes the centre of the message.
Passetto
- What they're selling
- A marketing measurement tool that tracks marketing's value across the full buyer journey.
- What buyers are buying
- Enough evidence to make the call — and hold it up in front of the board.
- The shift
- From more marketing data to evidence — knowing what to protect, cut, and fund next.
Sun Life
- What they're selling
- Insurance coverage, investment solutions, and personalized advice — all in one place.
- What buyers are buying
- Keeping the life they're building on track — the people who count on them protected.
- The shift
- From products in one place to a life kept on track — the plan holds, no matter what happens.
Arteria
- What they're selling
- An AI platform that turns documents into structured data for financial services.
- What buyers are buying
- The end of chasing documents and re-keying data by hand.
- The shift
- From document processing to done work — information that arrives ready to use.
- What they're selling
- An all-in-one platform for agencies to run marketing, sales, and client delivery.
- What buyers are buying
- One system to run every client, instead of stitching five tools together.
- The shift
- From software bundle to operating system — the place the whole agency runs from.
WEKA
- What they're selling
- High-performance data infrastructure for demanding workloads.
- What buyers are buying
- Work that never waits on the data underneath it.
- The shift
- From storage speed to momentum — compute that never becomes the excuse.
Sanity
- What they're selling
- A content platform for developers and editors.
- What buyers are buying
- Content that goes anywhere without being rebuilt every time.
- The shift
- From a CMS to content as infrastructure — structured once, shipped everywhere.
Go from seller framing to buyer framing—in under 60 minutes.
Use the Kit to replace feature-heavy, look-at-us messaging with a frame built around what your buyer already cares about.
Give the right people a reason to keep reading, start a conversation, and choose you.
It works across industries, categories, and company sizes.
The product changes. Buyer psychology doesn’t.
For brand owners, CEOs and founders
Find the gap between what you’re selling and what your buyers are actually buying.
Build a sharper buyer frame you can use across your website, sales materials, launches, and campaigns—in under 60 minutes.
For agencies and studios
Show clients where their product-led message is losing buyers—and what a buyer-led frame could unlock.
Use the Kit to strengthen pitches, sharpen client strategy, and make buyer framing a repeatable part of your work.