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    Buyer-Framing Case Studies

    Cohere: what they sell vs what buyers buy

    Cohere

    Current site
    cohere.com
    Cohere's current homepage
    Prototype
    cohere.paulsyng.com
    Prototype
    Cohere rebuilt around what buyers are buying
    What they're selling
    A complete agentic enterprise AI platform you control and deploy on your terms.
    What buyers are buying
    Get the team's time back — find the information people need, move work past the repetitive steps, and build useful AI into the products customers already use.
    The shift
    From the platform and its rules to what the team gets back — time, and control of its AI.

    Go from seller framing to buyer framing—in under 60 minutes.

    Find the gap between what you’re selling and what your buyers are actually buying.

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