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    Buyer-Framing Case Studies

    Sanity: what they sell vs what buyers buy

    Sanity

    Current site
    sanity.io
    Sanity's current homepage
    Prototype
    sanity.paulsyng.com
    Prototype
    Sanity rebuilt around what buyers are buying
    What they're selling
    A content platform for developers and editors.
    What buyers are buying
    Content that goes anywhere without being rebuilt every time.
    The shift
    From a CMS to content as infrastructure — structured once, shipped everywhere.

    Go from seller framing to buyer framing—in under 60 minutes.

    Find the gap between what you’re selling and what your buyers are actually buying.

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