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    Buyer-Framing Case Studies

    Procore: what they sell vs what buyers buy

    Procore

    Current site
    procore.com
    Procore's current homepage
    Prototype
    procore.paulsyng.com
    Prototype
    Procore rebuilt around what buyers are buying
    What they're selling
    Construction management software.
    What buyers are buying
    A jobsite where nobody is working from an old plan.
    The shift
    From project software to one truth — everyone building from the same drawing, today.

    Go from seller framing to buyer framing—in under 60 minutes.

    Find the gap between what you’re selling and what your buyers are actually buying.

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