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    Buyer-Framing Case Studies

    Zeta: what they sell vs what buyers buy

    Zeta

    Current site
    zetaglobal.com
    Zeta's current homepage
    Prototype
    zeta.paulsyng.com
    Prototype
    Zeta rebuilt around what buyers are buying
    What they're selling
    A marketing platform connecting customer signals, decisions, and measurement.
    What buyers are buying
    An answer to who matters, what to do next, and where the next dollar should go.
    The shift
    From data and tooling to direction — knowing where to spend before you spend it.

    Go from seller framing to buyer framing—in under 60 minutes.

    Find the gap between what you’re selling and what your buyers are actually buying.

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    Next: Deltek