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    Buyer-Framing Case Studies

    Deltek: what they sell vs what buyers buy

    Deltek

    Current site
    deltek.com
    Deltek's current homepage
    Prototype
    deltek.paulsyng.com
    Prototype
    Deltek rebuilt around what buyers are buying
    What they're selling
    Project and finance software for firms that sell expertise and time.
    What buyers are buying
    Fewer moments where hard questions have no reliable answer.
    The shift
    From software features to certainty — the answer when a project, a number, or a client asks something hard.

    Go from seller framing to buyer framing—in under 60 minutes.

    Find the gap between what you’re selling and what your buyers are actually buying.

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