For Studios, Consultants & Agencies
Add positioning to every client engagement without hiring a strategist.
Ask your client eight questions. In about an hour, get the positioning diagnosis and strategy behind the brand, website, sales, or GTM work you already sell.
30-day money-back guarantee · cancel anytime
The Problem
Here's what caps your pricing.
01/The gap before the work
You can design the site. Build the identity. Fix the sales motion. Shape the go-to-market plan.
Then the client asks:
What should we actually be known for?
If positioning isn't your expertise, you usually have four choices.
- Guess.
- Do the strategy work for free.
- Bring in someone else.
- Or skip it and start executing against a brief nobody pressure-tested.
Either way, you're still being paid mainly for the execution. The higher-value decision happened before the execution started. You just weren't charging for it.
Before the logo, website, campaign, or sales deck, someone has to decide: what should this business come to mean in the customer's mind? If that decision is weak, everything downstream starts from a guess.
If you can lead it, you're no longer waiting for someone else to hand you the strategy. You're setting it.
The Shift
From selling to diagnosing.
02/Buyer-centric vs seller-centric
How It Works
You don't need to become a positioning strategist.
You need a repeatable way to do the work.
03/The repeatable process
Ask the eight questions
They're already in the Kit. Have the client answer them directly, or work through them together.
Run their answers through the Kit
No blank page. No multi-week workshop. No separate strategy hire.
Get the diagnosis
In about an hour, the Audit, Advisor, and Insider Report are ready to review.
Use your judgment
Pressure-test the recommendations. Challenge what doesn't hold. Prepare the client conversation. Then take the position into the work you already sell.
You run the process. You lead the conversation. The strategy stays in-house.
Deliverables
What every client gets
04/Audit, Advisor, Insider Report
Audit
Where the business stands now.
A scored diagnosis of the client's current positioning.
Where the thinking is strong. Where it's vague. Where the business contradicts itself.
You start the engagement knowing what actually needs attention.
Advisor
The inside-out strategy.
Built from the reality of the business. It gives you:
- The primary noun-based concept the business should own
- Two viable alternatives
- The business implications of that position
- Three niche options
- Value propositions and USPs
- Strategic priorities
- A phased roadmap
- A leadership brief
The strategy layer you can now scope, price, and deliver as part of the engagement.
Insider Report
The outside-in reality check.
The Insider Report looks past what the client believes about itself.
It examines the market, competitors, and mental territory still available.
Then it finds the gap between what the business thinks it is and what the market is likely to see.
You walk into the client conversation with an outside-in read, not just another opinion.
Customer Reality
What they sell isn't always what the customer is buying.
The Kit also separates four things that usually get collapsed into one.
05/Four layers, separated
Function
What the product or service actually does.
Emotion
How choosing it makes the customer feel.
Identity
What choosing it says about them.
Aspiration
Who they're trying to become.
Case Studies
The Kit gives you the positioning and the prototype.You apply judgement, craft and design.
Thirteen outside-in reads, run through the Kit, then built. Each one separates what the business sells from what the customer is actually buying.
Your Role
Same client. Bigger role.
06/Where positioning slots in
A branding studio can put positioning before identity.
A web studio can put positioning before the site.
A fractional CMO can diagnose the business before writing the plan.
A sales or GTM firm can address the position before trying to fix the motion.
An advisory firm can run the same discipline across a client roster.
You don't change the work you're known for. You add the thinking that should come before it.
Who This Is For
Who Enterprise is built for
07/Solo, Studio, Agency
01/Edition
Solo Edition
For independent consultants and advisors taking on a handful of clients each year.
A good fit for
- Independent consultants.
- Fractional CMOs.
- Independent brand and web strategists.
- Advisors who take on a few engagements a year.
Five clients a year, billed once. You get the same strategy work without a monthly commitment.
02/Edition
Studio Edition
For studios and consulting practices running roughly one to four clients a month.
A good fit for
- Branding, design, and web studios.
- Consulting practices with a steady client roster.
- Small teams selling strategy alongside execution.
- Fractional teams running several accounts at once.
You already own the client relationship. Now you can add positioning without bringing another specialist into every project.
03/Edition
Agency Edition
For teams running positioning across a steady client roster.
A good fit for
- Branding and creative agencies.
- Web and digital studios.
- Strategy and advisory firms.
- Sales and GTM agencies.
- Demand-generation firms.
- PE and VC operating teams.
You may already sell strategy and want to run more of it. Or positioning may sit next to your expertise and keep showing up in the work. Either way, you don't need another hire every time it does.
Pricing
Choose your edition
Solo consultants & advisors
Solo Edition
5 clients per year — use them anytime.
Additional clients: $199 each
Every client gets
- Audit
- Advisor
- Insider Report
- Client-by-client organization
- Follow-on strategic thinking inside the Kit
Only work with a handful of clients each year? This is for you.
Studios & consulting practices
Studio Edition
4 clients each month.
Additional clients: $199 each
Every client gets
- Audit
- Advisor
- Insider Report
- Client-by-client organization
- Follow-on strategic thinking inside the Kit
Running more than six clients in a month? Agency costs less than Studio plus overages.
Agencies & advisory firms
Agency Edition
10 clients each month.
Additional clients: $199 each
Every client gets
- Audit
- Advisor
- Insider Report
- Client-by-client organization
- Follow-on strategic thinking inside the Kit
Cancel or change plans anytime. Additional client runs are added to your next invoice. That works out to $160 per client on Solo, $125 on Studio and $100 on Agency.
What you charge for the strategy is your call. Put it at the front of a brand engagement. Run it before a website build. Make it the first stage of a GTM project. Sell it as standalone advisory work. Or use it internally to make the work you already deliver harder to second-guess.
The Kit doesn't set your price. It gives you a strategy capability you didn't have to staff.
Questions
Questions you're probably asking
Fit Check
Don't buy this if you only want faster execution.
08/Where this does not belong
Kit works before the copy. Before the identity. Before the rewritten offer. Before someone decides the problem is "messaging."
If all you want is more headline options, there are cheaper ways to get them.
Enterprise is for people who want to own more of the thinking behind the work they already sell.
If positioning has no place in your client work, this will sit unused.
30-Day Money-Back Guarantee
Run the Kit on a real client. Use the reports. Take the thinking into the engagement.
If you decide within the first 30 days that it doesn't belong in your business, ask for your money back. No long-term contract.
Stop handing away the decision that shapes the rest of the work.
You already have the client. You already know how to execute. Now you can lead the positioning too.
30-day money-back guarantee · cancel anytime