For Studios, Consultants & Agencies
Stop getting paid like a vendor.
By the time a client says “we need a new website,” the big decisions are already made. Who the business serves. What it sells. What gets funded. Kit Enterprise gives your team the questions and the outside proof to shape those decisions first, and to charge for it.
30-day money-back guarantee · cancel anytime
The Problem
The brief you already know is off.
01/You weren't in the room
“We need a new website.”
By the time you hear that sentence, the client has made the biggest calls about the business. Who it serves. What it sells. What gets funded. What the new site is meant to fix. You weren't in the room for any of it.
Think about hiring a contractor. A good one builds your sketch well. A great one asks how you use the room before picking up a hammer. Who's in there at 7 am? What gets in the way every morning? Sometimes the answers send the sketch to the bin.
Most studios get hired as the first kind. And deep down, you often sense the brief is off.
- Push back with only your opinion, and you risk the account.
- Build it as written, and the work lands soft. You get blamed for decisions you never made.
- Either way, your studio carries the risk.
So the brief gets built as written. And the cost shows up later, in the revision rounds. The client wants changes “until the work is right.”
Right against what? Each round is the client looking for the strategy inside your design.
What's missing isn't talent. It's permission. And permission comes from proof that doesn't come from you.
The Cost
The thinking still happens. It just happens for free.
Studios give their best strategic thinking away in proposals to win the job. Then they build from a diagnosis the client wrote for itself, and absorb the rounds that follow.
02/Where the money leaks
“I was in the business of deprogramming agencies of their need to give their highest-value offering away for free.”
of agency owners lose $1,000 to $5,000 every month on work they never invoice. Another 30% lose more.
Ignition, 2025 survey of 273 US agency owners and executives
of creative agencies routinely work beyond the scope of their agreements without extra pay.
Function Point, 2025 report on creative agencies
of clients value an agency that challenges their brief. Only 43% say they get it.
IPA
of clients say they would replace an agency that doesn't challenge their thinking.
AMI, 2026 survey of 400 clients
And the making keeps getting cheaper. When you only sell the making, you get compared on hours, rates and turnaround. Clutch's Chief Revenue Officer, Tim Condon, put it this way:
“Now that execution costs almost nothing, brand strategy is the one part of the relationship still worth paying an agency for.”
The Shift
From cost and fees to funding and outcomes.
Agency conversations run on cost. How much will this cost? Consulting conversations run on funding. What will this money buy, and what will it return? Clients hear those two sets of words very differently, and it shows in what they're willing to invest.
03/Brief vs business case
The business case gets shaped first. The brief comes after. Help shape the business case, and you get to write the brief.
How It Works
You don't need to become a positioning strategist.
You need a repeatable way to do the work.
04/The repeatable process
Ask the questions
The 10 Audit and 9 Advisor questions a strategist would ask to get under the brief. Run them live on a call, send the client a question sheet, or type in answers you already have.
Follow the coach notes
When an answer comes back thin, the Kit suggests the follow-up. It flags filler, claims with no proof and answers with no real customer words.
Get the diagnosis
In about an hour, the Audit and the Positioning Report are ready to review.
Use your judgment
Pressure-test the recommendations. Challenge what doesn't hold. Prepare the client conversation. Then take the position into the work you already sell.
You run the process. You lead the conversation. The strategy stays in-house.
Deliverables
What every client gets
One run per client. The same answers feed every report, every output and the tools you use to deliver them.
05/Diagnose, decide, build, deliver · 18 deliverables
01/2 deliverables
Diagnose
Where the business stands before you touch the brief.
- Audit
Ten questions, scored out of 40. Shows where the thinking is strong, where it's vague, and where the business contradicts itself.
- Advisor intake
Nine questions a strategist would ask, including the origin story. Answers are checked for depth before the build starts, so thin answers get sharpened first.
02/3 deliverables
Decide
The position, argued from evidence.
- Positioning Report
The main client deliverable. Ten sections in plain prose, ending in the one noun the business should own and what to do about it.
- 01Executive Summary
- 02What Your Answers Show
- 03Where You Can Win
- 04The Concept to Own
- 05What Customers Need
- 06Who to Serve First
- 07What to Offer
- 08What Sets You Apart
- 09How to Build It
- 10What to Do Next
- Advisor Report
The inside-out read. Three independent analyses of the business: strategic, narrative and operational.
- Insider Report
The outside-in read. Live market research on competitors and the mental territory still open.
03/9 deliverables
Build
The work that puts the position into the world.
- CEO Memo
Both reports, cut down to what a CEO reads in five minutes.
- 4-Level Canvas
The position across all four levels: saying it, proving it, living it, owning it.
- Buying vs Selling
The gap between what the client sells and what customers are actually buying.
- Homepage Copy
Page copy in the customer's words, with service lanes, jobs to be done and customer voices.
- Homepage Prototype
That copy built as a real web page. Open it on the call, click through it, hand it to a designer.
- LinkedIn Post
One post that says the position out loud and sends people to the page.
- LinkedIn Profile
The founder's profile rewritten against the same position, from their LinkedIn PDF.
- Origin Story
The story behind the business, written in the founder's voice as an article.
- Second Brain
Everything above, packaged into files the client keeps and reuses.
04/4 deliverables
Deliver
How the work reaches the client, and keeps working after.
- Client share link
A private link to the finished report, the outputs and the live prototype. Your branding or plain. Switch it off any time.
- Decide, per client
Test a client's next move (a hire, a price, a new service) against their own Positioning Report. The verdict says whether it builds, dilutes or leaves the position alone.
- Walled-off workspaces
Each client's answers, research and reports stay separate. Nothing carries over to another client or to your own brand.
- PDF and one-click copy
Reports download as PDFs. Every output copies in one click, ready for a deck or a doc.
Customer Reality
What they sell isn't always what the customer is buying.
The Kit also separates four things that usually get collapsed into one.
06/Four layers, separated
Function
What the product or service actually does.
Emotion
How choosing it makes the customer feel.
Identity
What choosing it says about them.
Aspiration
Who they're trying to become.
Case Studies
The Kit gives you the positioning and the prototype.You apply judgement, craft and design.
Thirteen outside-in reads, run through the Kit, then built. Each one separates what the business sells from what the customer is actually buying.
Your Role
Same client. Bigger role.
07/What changes for your studio
The first meeting
You walk in with questions nobody else at the table thought to ask. The talk moves to outcomes, budget and which teams need to be involved, before anyone talks about how the site should look.
The scope
Strategy becomes a stage with its own price. In front of a brand project, a website build or a GTM plan, or sold on its own. You sell the thinking and the making, and the making lands better because it's built on tested decisions.
The relationship
You helped decide who the business serves, what it funds and where it goes next. You're the one who can rerun that work when the market moves. A cheaper quote is a weak reason to replace you after that.
You don't change the work you're known for. You add the thinking that should come before it.
Who This Is For
Who Enterprise is built for
08/Solo, Studio, Agency
01/Edition
Solo Edition
For solo strategists who already do this work. Form your own read on a client, then run the Kit to check it.
A good fit for
- Independent consultants.
- Fractional CMOs.
- Independent brand and web strategists.
- Advisors who take on a few engagements a year.
When three projects land in the same month, it's the extra pair of hands you don't have to hire. Five clients a year, billed once.
02/Edition
Studio Edition
For studios and consulting practices running roughly one to four clients a month.
A good fit for
- Branding, design, and web studios.
- Consulting practices with a steady client roster.
- Small teams selling strategy alongside execution.
- Fractional teams running several accounts at once.
You already own the client relationship. Now you can add positioning without bringing another specialist into every project.
03/Edition
Agency Edition
For teams running positioning across a steady client roster.
A good fit for
- Branding and creative agencies.
- Web and digital studios.
- Strategy and advisory firms.
- Sales and GTM agencies.
- Demand-generation firms.
- PE and VC operating teams.
You may already sell strategy and want to run more of it. Or positioning may sit next to your expertise and keep showing up in the work. Either way, you don't need another hire every time it does.
Pricing
Choose your edition
01/Solo
Solo consultants & advisors
Solo Edition
Included
5 clients / year
Extra client
$199 each
Every client gets
- Audit
- Advisor
- Positioning Report
- Client-by-client organization
- Follow-on strategic thinking inside the Kit
Only work with a handful of clients each year? This is for you.
02/Studio
Studios & consulting practices
Studio Edition
Included
4 clients / month
Extra client
$199 each
Every client gets
- Audit
- Advisor
- Positioning Report
- Client-by-client organization
- Follow-on strategic thinking inside the Kit
Running more than six clients in a month? Agency costs less than Studio plus overages.
03/Agency
Agencies & advisory firms
Agency Edition
Included
10 clients / month
Extra client
$199 each
Every client gets
- Audit
- Advisor
- Positioning Report
- Client-by-client organization
- Follow-on strategic thinking inside the Kit
Cancel or change plans anytime. Additional client runs are added to your next invoice. That works out to $160 per client on Solo, $125 on Studio and $100 on Agency.
What you charge for the strategy is your call. Put it at the front of a brand engagement. Run it before a website build. Make it the first stage of a GTM project. Sell it as standalone advisory work. Or use it internally to make the work you already deliver harder to second-guess.
The Kit doesn't set your price. It gives you a strategy capability you didn't have to staff.
Questions
Questions you're probably asking
Fit Check
Don't buy this if you only want faster execution.
09/Where this does not belong
Kit works before the copy. Before the identity. Before the rewritten offer. Before someone decides the problem is "messaging."
If all you want is more headline options, there are cheaper ways to get them.
Enterprise is for people who want to own more of the thinking behind the work they already sell.
If positioning has no place in your client work, this will sit unused.
30-Day Money-Back Guarantee
Run the Kit on a real client. Use the reports. Take the thinking into the engagement.
If you decide within the first 30 days that it doesn't belong in your business, ask for your money back. No long-term contract.
Find the work that comes before the work.
Pick the next client conversation on your calendar. Before you talk about scope or design, ask:
- 01What's the real goal behind this?
- 02What would success look like?
- 03How will this impact your business?
- 04Would everyone on your leadership team give me the same answer?
If they answer cleanly, you've learned something. If they look at each other, you've found the work. Kit Enterprise lets you sell it without hiring a strategist first.
30-day money-back guarantee · cancel anytime