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    Buyer-Framing Case Studies

    WEKA: what they sell vs what buyers buy

    WEKA

    Current site
    weka.io
    WEKA's current homepage
    Prototype
    weka.paulsyng.com
    Prototype
    WEKA rebuilt around what buyers are buying
    What they're selling
    High-performance data infrastructure for demanding workloads.
    What buyers are buying
    Work that never waits on the data underneath it.
    The shift
    From storage speed to momentum — compute that never becomes the excuse.

    Go from seller framing to buyer framing—in under 60 minutes.

    Find the gap between what you’re selling and what your buyers are actually buying.

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