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    Buyer-Framing Case Studies

    Passetto: what they sell vs what buyers buy

    Passetto

    Current site
    passetto.com
    Passetto's current homepage
    Prototype
    passetto.paulsyng.com
    Prototype
    Passetto rebuilt around what buyers are buying
    What they're selling
    A marketing measurement tool that tracks marketing's value across the full buyer journey.
    What buyers are buying
    Enough evidence to make the call — and hold it up in front of the board.
    The shift
    From more marketing data to evidence — knowing what to protect, cut, and fund next.

    Go from seller framing to buyer framing—in under 60 minutes.

    Find the gap between what you’re selling and what your buyers are actually buying.

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