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    Buyer-Framing Case Studies

    Workday: what they sell vs what buyers buy

    Workday

    Current site
    workday.com
    Workday's current homepage
    Prototype
    workday.paulsyng.com
    Prototype
    Workday rebuilt around what buyers are buying
    What they're selling
    A unified platform with agents working across HR, finance, and IT.
    What buyers are buying
    The work finished, without chasing every step through the org.
    The shift
    From agents at work to outcomes owned — more done, and still in your hands.

    Go from seller framing to buyer framing—in under 60 minutes.

    Find the gap between what you’re selling and what your buyers are actually buying.

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