KIT
    All case studies

    Buyer-Framing Case Studies

    Skool: what they sell vs what buyers buy

    Skool

    Current site
    skool.com
    Skool's current homepage
    Prototype
    skool.paulsyng.com
    Prototype
    Skool rebuilt around what buyers are buying
    What they're selling
    A platform for paid communities, courses, and events.
    What buyers are buying
    A community members actually show up for — and keep paying for.
    The shift
    From community software to belonging — members who arrive, stay, and bring others.

    Go from seller framing to buyer framing—in under 60 minutes.

    Find the gap between what you’re selling and what your buyers are actually buying.

    GET THE KIT

    Next: Josh Braun