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    Buyer-Framing Case Studies

    Josh Braun: what they sell vs what buyers buy

    Josh Braun

    Current site
    joshbraun.com
    Josh Braun's current homepage
    Prototype
    braun.paulsyng.com
    Prototype
    Josh Braun rebuilt around what buyers are buying
    What they're selling
    Sales training, books, and courses on starting better conversations.
    What buyers are buying
    More sales conversations without sounding like a salesperson.
    The shift
    From tactics and scripts to conversations — selling that feels like talking.

    Go from seller framing to buyer framing—in under 60 minutes.

    Find the gap between what you’re selling and what your buyers are actually buying.

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