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    Buyer-Framing Case Studies

    Russel Metals: what they sell vs what buyers buy

    Russel Metals

    Current site
    russelmetals.com
    Russel Metals's current homepage
    Prototype
    russelmetals.paulsyng.com
    Prototype
    Russel Metals rebuilt around what buyers are buying
    What they're selling
    Metals distribution and processing across three business segments.
    What buyers are buying
    The metal the job needs, ready on the date it was promised.
    The shift
    From product segments to kept commitments — material there when the job depends on it.

    Go from seller framing to buyer framing—in under 60 minutes.

    Find the gap between what you’re selling and what your buyers are actually buying.

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