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    Buyer-Framing Case Studies

    Lumify Group: what they sell vs what buyers buy

    Lumify Group

    Current site
    lumifygroup.com
    Lumify Group's current homepage
    Prototype
    lumify.paulsyng.com
    Prototype
    Lumify Group rebuilt around what buyers are buying
    What they're selling
    ICT training, digital skilling, and professional development courses.
    What buyers are buying
    Skills that still matter after the course — work you can handle with confidence.
    The shift
    From course catalog to capability — learning that changes what you can do on Monday.

    Go from seller framing to buyer framing—in under 60 minutes.

    Find the gap between what you’re selling and what your buyers are actually buying.

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