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    Buyer-Framing Case Studies

    Sprinklr: what they sell vs what buyers buy

    Sprinklr

    Current site
    sprinklr.com
    Sprinklr's current homepage
    Prototype
    sprinklr.paulsyng.com
    Prototype
    Sprinklr rebuilt around what buyers are buying
    What they're selling
    A unified platform for customer-facing teams.
    What buyers are buying
    One version of the customer the whole company can act on.
    The shift
    From channel management to a shared picture — everyone seeing the same customer at the same time.

    Go from seller framing to buyer framing—in under 60 minutes.

    Find the gap between what you’re selling and what your buyers are actually buying.

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    Next: Ryan