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    Buyer-Framing Case Studies

    Starr Insurance: what they sell vs what buyers buy

    Starr Insurance

    Current site
    starrcompanies.com
    Starr Insurance's current homepage
    Prototype
    starr.paulsyng.com
    Prototype
    Starr Insurance rebuilt around what buyers are buying
    What they're selling
    Insurance coverage across complex risks.
    What buyers are buying
    Confidence that the unusual risk is somebody's specialty.
    The shift
    From coverage breadth to nerve — the insurer for the risks others won't write.

    Go from seller framing to buyer framing—in under 60 minutes.

    Find the gap between what you’re selling and what your buyers are actually buying.

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    Next: Krista