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    Buyer-Framing Case Studies

    Getronics: what they sell vs what buyers buy

    Getronics

    Current site
    getronics.com
    Getronics's current homepage
    Prototype
    getronics.paulsyng.com
    Prototype
    Getronics rebuilt around what buyers are buying
    What they're selling
    Global delivery and AI-driven operations for multi-country, always-on enterprise IT.
    What buyers are buying
    Less time chasing IT, and one party who owns the outcome end to end.
    The shift
    From global scale to responsibility — knowing who answers when something breaks.

    Go from seller framing to buyer framing—in under 60 minutes.

    Find the gap between what you’re selling and what your buyers are actually buying.

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