How much does a positioning consultant cost?
Most positioning consultants charge $15,000 to $25,000 for an engagement of four to eight weeks. Larger category design work starts around $100,000. These are the typical ranges we compare against. Your quote will depend on the firm, the scope and the size of your company.
Positioning consultant
Workshops, interviews, alignment sessions and a written recommendation.
$15,000–$25,000
4–8 weeks
Category design engagement
A new name for your market, a narrative and a thesis.
$100,000+
3–6 months
Agency rebrand
New logo, new messaging, new website.
$30,000–$75,000
6–12 weeks
The Kit
Audit, Advisor and Insider reports, a CEO Memo, a 4-Level Canvas and homepage copy built on your answers.
$449, one time
About one hour
What the money pays for
A consultant's fee mostly pays for process: scheduling, interviews, workshops and getting the leadership team to agree. The insight itself is a smaller part. If your team is already aligned, you are paying for steps you may not need.
When a consultant is the right call
When the leadership team strongly disagrees and needs an outside person to run the room. Or when you need someone to interview customers for you. A self-guided tool will not do those things.
When it is not
When you know your business and need to name the one thing you own, then test every decision against it. That is what the Kit is for. It takes about an hour and comes with a 30-day money-back guarantee.
Not sure yet? Take the free 90-second Nerve test.