NERVE

    10 questions. 90 seconds.

    Find out if you have the nerve to own your position.

    10 Questions90 SecondsScore out of 40

    A free positioning test for CEOs and founders

    Most positioning fails after it is chosen, not before. The team drifts, a competitor copies the words, a big customer asks for something off-position. Nerve checks how ready you are to hold the line.

    The ten questions

    • the second-guess
    • the one-way door
    • the copycat
    • the claim
    • the noun
    • the team test
    • the no
    • the mood
    • the last ten
    • the room

    Score bands

    • ALL IN38–40
    • LOCKED IN31–37
    • DRIFT19–30
    • STALL0–18

    Questions

    What does the Nerve test measure?

    Whether you will hold a position once you pick one. It asks about the decisions behind positioning: saying no, resisting copycats, keeping the team on one idea, and not changing course with your mood.

    How long does it take?

    About 90 seconds. Ten questions, one answer each.

    What do I get at the end?

    A score out of 40, the band you fall in, and the questions that held your score back most.

    Does it cost anything?

    No. The test is free. You give a name and email to see your results.

    What comes after the test?

    If you want to find the one noun your business can own, the Kit takes about an hour and ends with your positioning written down as an operating model.